Evgeniy Kiriushin – 1xWager – Taking to the World Cup fight in 52 dialects
Established in 2007, 1xBet is a fast-growing company in the sports activities wagering space, with a platform focused on providing the maximum number of occasions and the best level of localisation.
We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and sociable mass media opportunities in 2018, and planning for this summer’s FIFA World Glass in Russia.
SBC: What exactly are the biggest lessons learned you have learned, and what exactly are your key focuses on for 2018?
EK: On the main one hand, days gone by 12 months for our company turned out 1xbet türkiye to be very intense, but on the other hand it ended up being rich in all sorts of accomplishments and, of course, lessons. As the most important thing, our strategy for creating a bookmaker product with the utmost number of events, markets, and the best odds has been worthwhile.
We understand that we set a very higher level for the entire bookmaker companies’ market and, first, for ourselves. It isn’t easy to offer bets on so many events in sports and live sections at such odds. I can say more; for some present bookmakers this is simply beyond their power. However, we have learnt (and the this past year only confirms it) that people need to provide customers only the best thing.
In many ways, our product is truly unique and it is developing with an unprecedented rate. I think that’s why users from all over the world choose our bookmaker company with increasing rate of recurrence.
The second important lesson for our company was that by making a high-quality bookmaker product, you become interesting not only to ordinary users, but also to companions who will be ready to build their business in this field. This year, we noticed a great interest in our system, so we’ve seriously considered the development of an unbiased b2b direction.
SBC: The World Cup is set to give a key battleground for bookmakers in 2018; given that your platform has been translated in 49 dialects, do you consider localisation is a stand out feature for 1xWager?
EK: The World Glass is a significant event for any bookmaker company. Especially when it takes put in place a country where you are the main at the market. I believe that people are well prepared for this event and appearance ahead to serious growth and attracting a huge number of users from all over the world.
Of course, now the fact that our system is translated into 49 languages (at the beginning of 2018 you will see 52 of these already), we have 24/7 support in 27 languages, it distinguishes us from competition. I can say that no bookmaker company can boast such a number of localizations and this level of service. Certainly, this can be an exceptional feature of the system, which will help us to develop success further.
SBC: You have placed great emphasis on offering more payment types and currencies than your competitors; how important is it to appeal to different deposit and drawback preferences, especially in the best CIS regions?
EK: Stable and various payment methods are essential parts of the service of any bookmaker company. As well as the more of these – the more convenient it is perfect for the user in any market. Nowadays, we also go beyond any competitor at the amount of integrated payment systems.
We are always prepared to offer the maximum amount of solutions to deposit a merchant account and withdraw for customers in any market. We consider this to participate our global strategy; if in some place on the planet customers want to pay with stones or shells, we are the first ever to provide customers with this service. By the way, we may also be the first ever to open up a bookmaker office on the Moon and Mars.
SBC: How can you effectively utilise your sponsorship of La Liga to market 1xWager products before next summer time’s showpiece event?
EK: Next year, we have very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the English Premier League and a number of championships in Africa and Latin America. We guarantee you many surprises. For the period of the 2018 World Glass, we will certainly form our marketing activities taking this event into consideration.
SBC: Social media marketing has been earmarked as an essential component of World Cup promotion; is there a plan in place for 1xWager in this field?
EK: Of course, yes. As you can plainly see, 1xBet is very active in the online marketing area. We spend plenty of money and effort on advertising using all popular systems and sites. However, the options of SMM-promotion for bookmakers are extremely limited in comparison with other types of business. However, our company use any opportunities in this field.